Media offer and ratings by children and youth

Autor	doc.PhDr. Barbara Kopplová, PhDr. Jan Jirák, Bc. Petr Kolář
Organisation	Parlamentní institut PČR, Sěnomovní 3
Year	1997
Research type	study
Annotation	The study focuses on the offer of press and audio-visual media for children and youth and questions of the position of media in child′s life, child′s relation to TV and magazines, children′s media use. Children are legitimately considered as a target group easily influenced by media. Mass media use occupies frontal places at the scale of children′s leisure-time activities. Despite the ratings we should not overestimate the influence of mass media on young people′s lifes. The average rate of influence does not go over 3% in any observed fields (political opinions and attitudes are the most influenced by mass media, rate 6,7%). The most watched is TV screening, followed by radio and newspaper. For the needs of analysis the sample of children was in the age from 3 years up to 15/16 years, depending on the grade of school attendance.
Keywords	Děti, mládež, masmédia, sledovanost, vliv,volný čas ,preference,věkové zvláštnosti
Research type	comparative research
Start date	1. 1. 1997
End date	31. 12. 1997
Obor	AK Sport, leisure time activities
Note
Email	pi@psp.cz
Availability	available by the researcher
Link	http://www.psp.cz/kps/pi/PRACE/pi-5-098.doc
Research location	Parlamentní institut PČR, Sěnomovní 3, Praha 1 11826
Organisation	Parlamentní institut PČR, Sěnomovní 3
Organisation web	http://www.psp.cz/kps/pi/PRACE/pi-5-098.doc
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