KIDMAP I

Autor	Perfect Crowd s.r.o., Mgr. Jan Schmid, Mgr. Lenka Beranová, Mgr. Jaroslav Cír, Mgr. Pera Kubáčková
Organisation	KIDMAP o.s.
Year	2012
Research type	research report
Annotation	Quantitative study on online panel of respondents Perfect Crowd, which involved parents and children aged 2 to 12 years. This is the inaugural research KIDMAP that showcases a child's world through the eyes of children and adults to see the world for a moment through a child's eyes. This corresponds well as research topics that are based on the child's point of view: - Children's desires and dreams (whom they want to be your favorite clothes, toys, Christmas gift, patterns, role models, "magical grandfather and three wishes", etc.) - Skills and interests (dressing, cooking, languages, rings, read books, activities with parents, etc.) - Concerns and fears (children, but also parents of children, etc.) - Social ties (who confides what their friends, first love, etc.) - Digital World (interest in mobile phones, computers, etc.) - Money (pocket money, gifts, how we use it, etc.). Results are reported for three age groups: Children 2-4 years, N = 278 respondents Children 5-8 years, N = 197 respondents Children 9-12 years, N = 167 respondents.
Keywords	youth, children, school, models and idols, family, school, friends, food, internet, media, leisure
Research type	quantitative
Start date	22. 8. 2012
End date	22. 8. 2012
Obor	FL Psychiatry, sexology
Email	info@kidmap.cz
Availability	available by the researcher
Research location	KIDMAP o.s.
Organisation	KIDMAP o.s.
Possible connection	Children and Youth Ratio in population Number of children and young people Expected numbers of children and young people Number of addressed clients by the Youth Information Centres network Pre-school education - number of schools, classes, children