Advertising as a risk factor for negative social behaviors and actions in children aged 13-15 years

Autor	Mgr. Leoš Šebela
Organisation	Univerzita Hradec Králové, Pedagogická fakulta
Year	2012
Research type	research report
Annotation	The research focuses on the impact of advertising on socially negative behaviors and behavior in children, dealing with the potential impact of the phenomenon of advertising as an integral part of human life, especially a child. One of the aims of the research was to determine the effect of various types of advertising on the lifestyle of children of primary school age and the eventual emergence of socially pathological phenomena. In particular it was aimed at children aged 13 to 15 years. Individual objectives was to find out which type of advertising these children most affected, advertising media which most affect children, what content is most influenced by advertising, what is the impact of advertising on children's lifestyle.
Keywords	child, behavior, media, advertising, influence
Research type	qualitative , quantitative
Start date
End date
Obor	AN Psychology
Email	leos.sebela@uhk.cz
Availability	available in the NRVDM electronic library
Download research	1414251089.pdf
Organisation	Univerzita Hradec Králové, Pedagogická fakulta
Possible connection	Children and Youth Ratio in population Number of children and young people Expected numbers of children and young people (Summer) recovery activities (form of summer camps)