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The Instruments of Marketing Communications for selected target group - Children and Youth
| Autor | Petra Sobotková |
| Organisation | Vysoká škola finanční a správní |
| Year | 2015 |
| Research type | bachelor thesis |
| Annotation | A subject of my Bachelor’s Thesis is „The Instruments of Marketing Communication for selected target group - children and youth“. In this project I will focus on how experts in sociology and psychology see the children and youth. I will also research how media influence children and how media affect child development. In the application part I am going to use my own investigation through a questionnaire for children and youth and then I will evaluate all the information I acquired. |
| Keywords | Children and Youth, advertisement, media, the art of communication, television, Act on broadcasting |
| Research type | unrepeated research |
| Start date | |
| End date | |
| Obor | AH Economy, AJ Letters, mass media, audiovision |
| vsfsis@fi.muni.cz | |
| Availability | available by the researcher |
| Link | https://is.vsfs.cz/th/dr0ep/ |
| Research location | Ne |
| Organisation | Vysoká škola finanční a správní |
| Possible connection |
