Manual for the Creation of a Legally Advertising Aimed at Children

Autor	Ing. Kateřina Jančová
Organisation	Právnická fakulta Masarykovy univerzity Obchodně právní studia Katedra obchodního práva
Year	2017
Research type	bachelor thesis
Annotation	This thesis focuses on the following issues of the regulation of the advertising at children and those in which children perform. The thesis determines who can be considered a child and also defines the legal adjustment advertising focused on children. Besides the legal adjustment the thesis also analyses specific cases of faulty advertisements regarding children, describes the self-regulatory mechanisms in this area and deals with the psychological aspects which are very closely related to the problem. The thesis further compares the regulation of advertising involving children in selected European countries. The thesis attachments include visual material of illegal, unethical and questionable advertising aimed at children.
Keywords	children, judical descision, regulation of advertising, advertising, Council for Radio and Television Broadcasting
Research type	quantitative
Start date
End date
Obor	AJ Letters, mass media, audiovision, AN Psychology
Email	Jaroslav.Pavlinak@law.muni.cz
Availability	available in the NRVDM electronic library
Download research	1513095744.pdf
Organisation	Právnická fakulta Masarykovy univerzity Obchodně právní studia Katedra obchodního práva
Possible connection	Children and Youth Ratio in population Number of children and young people Expected numbers of children and young people (Summer) recovery activities (form of summer camps)